$500 OFF New Balance Promo Codes ➡️ ( New Balance Coupon Codes) December 2023 USA

New Balance Coupon Codes

The History of New Balance

In 1906 British emigrant William J. Riley, founded the New Balance Arch Support Company. New Balance Arch Support Company made arch supports and other foot care accessories created to improve the fit of shoes, and sold mainly to Boston and surrounding areas. Riley's first product was a flexible arch support. This flexible arch support was created with three support points. These three support points provided better balance and more comfort for the shoe. It is said that the name New Balance came from Riley observing the chickens that were in his yard, and kept a chicken foot on his desk, as a demonstration of how his arch support functioned. The chicken's three pronged foot, similar to his three support points, was perfectly balanced. In 1956, the business was sold to Eleanor and Paul Kidd , the daughter and son-in-law of Riley's business partner, and in 1960 Eleanor and Paul designed and produced the world's first running shoe that had rippled sole, the Trackster. Aside from being the first shoe that was designed with a rippled sole, it was also the first running shoe that came in a variety of widths. The YMCA designated the Trackster as their unofficial shoe, which gave the shoe brand a huge boost in sales and awareness. Boston University, Tufts University, and Massachusetts Institute of Technology (MIT) were a few of the first universities to use the the New Balance Trackster as the official shoe for their cross-country teams. Soon after, many other universities and private high schools around the country followed suit and used the New Balance Trackster for their cross-county teams as well.

Made

Unlike many other shoe companies, New Balance has made a commitment to manufacture the majority of their products in the United States. For decades, they have been creating their shoes on American soil, as they see the value of manufacturing at home, and like to maintain their claim as an American success story. For over 75 years, they have produced a limited number of shoes in the US, totaling more than 4 million pairs a year, and with a domestic value of at least 70%, they can proclaim that New Balance sneakers are made in the US. This is a claim that other leading running shoe makers cannot say.

Saving at New Balance

New Balance prices tend to be a bit higher than their competitors, because manufacturing is done in the US at fair wages instead of overseas. However, that doesn't mean you can't get a good deal at New Balance. If you sign up to receive their emails, you will receive 10% off your next order, as well as notifications straight to your inbox about upcoming promotions and new product releases. Check out their recently reduced section for shoes and clothes to get discounts on New Balance gear. New Balance also will run seasonal promotions, like their Semi-Annual Sale, where you can save on over 1,500 products. Orders over $125 are shipped for free through Standard SurePost, which arrives in 2-7 business days.