$120 OFF Natura Promo Codes ➡️ (7 Natura Coupon Codes) September 2023 USA

NATURA conquered its thousands of consumers by introducing Brazilians to the rich nature of the country, by working with even one other company, sustainability and, of course, by the products we all love with unquestionable quality. Working with nature, combined with science and technology makes it possible to create current products that offer pleasure and well-being. NATURA has unquestionably positioned itself in the cosmetics segment, being one of the most daring, strong, respected and precious brands in Brazil.

NATURA offers perfumes, makeup, hair line, facial and body line, children's bath, man and many gift options. The perfumes of the NATURA line are known for their delicious fragrances - male and female. Each is connected to tastes and moments. Just choose yours to go around leaving life much more fragrant. Makeup has always been part of the daily life of Brazilian women. It is almost impossible to find someone who does not leave the house with at least one lipstick on their lips. How about getting to know the entire NATURA makeup line to add more color to the look? There are ten products - ranging from eyeshadow to the blush brush - with prices accessible to all pockets. Call your consultant or see the news on our website! Umes, makeup, hair line, facial and body line, children's bath, man and many gift options. The perfumes of the NATURA line are known for their delicious fragrances - male and female. Each is connected to tastes and moments. Just choose yours to go around leaving life much more fragrant. Makeup has always been part of the daily life of Brazilian women. It is almost impossible to find someone who does not leave the house with at least one lipstick on their lips. How about getting to know the entire NATURA makeup line to add more color to the look? There are ten products - ranging from eyeshadow to blush brush - with affordable prices.

NATURA offers perfumes, makeup, hair line, facial and body line, children's bath, man and many gift options. The perfumes of the NATURA line are known for their delicious fragrances - male and female. Each is connected to tastes and moments. Just choose yours to go around leaving life much more fragrant.
Makeup has always been part of the daily life of Brazilian women. It is almost impossible to find someone who does not leave the house with at least one lipstick on their lips, right? How about getting to know the entire NATURA makeup line to add more color to the look? There are dozens of products - ranging from eyeshadow to blush brush - with affordable prices that you can find in the same place.

Cycle promotions

Every month, NATURA offers several promotions for lipsticks, shampoos, perfumes, treatment creams, makeup and much more. Products can be purchased from one of the consultants, who can help by giving tips and talking a little more about the products. Purchases can also be made on the NATURA website.

NATURA innovated by placing product refills on the market in 1983 (such as shampoos and deodorants). Since its launch, around 2,500 tonnes of packaging have stopped being placed in the environment. In 1984 NATURA launched one of the most beloved products of consumers: the creamy Erva Doce soap for hands. In 1989, fueled by the merger of four companies that made up NATURA , a new company was created with conditions to attract the energy and love of consultants, customers and employees. Everything to make a wish come true: to collaborate for the improvement of the community and human relations. In 1995, another important action appeared: the development of Crer for See, a line of non-cosmetic products. The profit went to educational actions. The novelty also covered consultants, who worked on the sale of items when generating reflection on the subject.

Another very important action was the reflection on biotypes. The advertising pieces made since 1996, were revolutionary in showing, in advertising cosmetics, women of varying ages and of various ethnicities - 'The Pretty Woman of Truth'. The Chronos line campaign questioned the beauty model instituted by society. Advertising served for many men and women to rethink the question of what is beautiful and what is not. These questions were even brought up for discussions in college rooms and generated many positive thoughts on the subject. Until today NATURA is a brand that covers all women and men as well.

Call your dealer now to see which products have been launched, which are on sale and which match the season! And there is also the website that offers the entire product line and accepts the following cards: Visa, American Express, Elo, Mastercard, Diners Club, Hipercard or boleto bancário. Do you want to talk to NATURA ? The telephone number is 0800-115-566.

The story

To understand the essence of NATURA, it is necessary to know how it all started. The story began on August 28, 1969, when economist Antônio Luiz Seabra founded Indústria e Comércio de Cosméticos Berjeaout Ltda, in partnership with Jean Pierre Berjeaout. In a few months the company was renamed NATURA because of the participation of plant assets in the composition of the products. The company was made up of a lot of cosmetic formulations donated by Jean's father, a small factory in the Vila Mariana neighborhood and a modest cosmetics store on Rua Oscar Freire, in São Paulo, which opened a year later. In it, Seabra and seven employees marketed the products and offered beauty advice to customers. It was listening to their consumers that they realized the space in the cosmetics market. NATURA was launched with the principle of quality, in addition to the concept of helping people to get to know each other better and have a better quality of life. In the beginning, with a small budget, cards were distributed on the streets with the words: 'We think of you. We like the world, the gifts of life, music, friendship, the bond that unites us, the mystical gear of the moments. We learn the power of love. With love, a lot of love, we make beauty. Come and meet us'. People were also given a flower.

In the beginning, the limited money and the difficulty of providing personalized service on a larger scale went against the good results of consumers who bought NATURA's products and concepts and took them to more people. The brand was swimming against the market: therapeutic cosmetics was a 'famous stranger'. Simple packaging, practically handcrafted, did not make it possible to do business with traditional channels of access to customers.

The success achieved by NATURA's products, made the company visualize the expansion. For that, it had as options the opening of a franchise chain, multiplying the success of the first store, or the practice of direct sales, which could increase the personalized service done in the store. Among the clients happy with the return in the use of cosmetics, the brand had dozens of interested in becoming sellers of NATURA . In 1974, NATURA opted for direct sales to the consumer. The NATURA consultancy was born and the fundamental role of the consultants, which today total more than 1.9 million in Brazil and abroad. The store on Rua Oscar Freire ended up being closed.

In 1976 NATURA published the first advertisement with Nationwide. It was at Claudia magazine, where she showed what therapeutic cosmetology was and the work of the consultants. The brand also launched the first catalog with information on how to use the products, which turned out to be an important material for consultants in serving their customers. NATURA ended the 1970s as a workable company, supported by its principles and visions that influenced the development of new products.

In the 1980s, there was a demand to expand the product range. The brand started offering makeup and perfumery.

NATURA innovated by placing product refills on the market in 1983 (such as shampoos and deodorants). Since its launch, around 2,500 tonnes of packaging have stopped being placed in the environment. In 1984 NATURA launched one of the most beloved products of consumers: the creamy Erva Doce soap for hands. In 1989, fueled by the merger of four companies that made up NATURA , a new company was created with conditions to attract the energy and love of consultants, customers and employees. Everything to make a wish come true: to collaborate for the improvement of the community and human relations. In 1995, another important action appeared: the development of Crer para Ver, a line of non-cosmetic products. The profit went to educational actions. The novelty also covered consultants, who worked on the sale of items when generating reflection on the subject.

Innovative communication

The advertising pieces made since 1996, were revolutionary in showing, in advertising cosmetics, women of varying ages and of various ethnicities - 'The Pretty Woman of Truth'. The Chronos line campaign questioned the beauty model instituted by society.

The brand had its products in the Free Shops stores of airports in Brazil in 2002. And, in 2005, it made its debut in Europe with a store (Casa Natura), located at the beginning in the Saint-Germain-des-Près neighborhood (today is in the Marais district) in Paris.

NATURA surprised and showed other, more aggressive forms of marketing. The brand, by tradition, pointed its communication only to the institutional form. In 2008, he decided to change his strategy and started a huge advertising campaign for the new line of perfumes Amor América.

In 2009, when it reached the age of 40, NATURA reached the memorable mark of 1 million consultants. The brand reduced the product portfolio and adapted the directions of the area in which it operates. The number of new products has also decreased. However, the amount invested in innovation continued at R $ 100 million and the amount used in marketing and with the brand increased. The new way of acting paid off and NATURA achieved record results in 2010. It was also in that year that the company introduced the use of the environmentally friendly refill: the so-called green plastic. All the material used in refill packaging started to be made with sugar cane, a source of vegetable and renewable energy, which is made from oil. NATURA also increased its international work and placed itself in Latin America with production in neighboring Argentina, Colombia and Mexico.

Another innovation, arrived in 2010, was the magazine Natura: 2 million models distributed in each sales cycle in the country and in operations outside of it. The magazine goes beyond the product catalog: it has journalistic content and information on fashion and style. However, even with news and continuous development, NATURA has been suffering in recent years with launches under its business style (direct sales) and of course, with strong competition. And to continue to be a large company, it started to change. The first one passed changed president in 2014. After that, direct sales changed with the introduction of new digital tools, which offer a faster and more direct commercial experience for consultants and clients. In addition, in 2015, it successfully implemented the sale of Sou line products in pharmacies and drugstores in some cities in the state of São Paulo, the segment that is most developed in retail.

And then, in April 2018, in his most creative idea, he opened the first physical store in Brazil. As part of the plan to enter national retail, the 68 m² space is located in the Morumbi shopping mall, in the south zone of São Paulo. The store was created with the intention of 'generating experimentation' for consumers. The intention is to show them the selected products so that they perceive the brand no longer just through the catalogs. In fact, this means that it is a pleasant environment with dozens of products close at hand. The lines for body, face, hair and makeup are placed in an inviting way for consumers who until then were not used to testing NATURA's natural formulas.

And who prefers and is used to a dealership: no problem! Just call yours and everything stays the same! There is also a website that offers the entire product line and accepts the following cards: Visa, American Express, Elo, Mastercard, Diners Club, Hipercard or boleto bancário. Do you want to talk to NATURA? The telephone number is 0800-115-566.