The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends. It maintains the aura of a real luxury brand. Not only has Giorgio Armani become one of the most respected and known brand names in the fashion and luxury brand industry, it is also one of the most highly valued fashion companies in the world with a value of over USD 3.3 billion. Giorgio Armani started the company in 1975. Being a designer himself, he made apparel with his sense of aesthetics, beauty and luxury, a sense that appealed to the elite of the society. It is a privately held company with the founder Giorgio Armani being the sole shareholder. With many sub-brands designed under the parent umbrella brand of Giorgio Armani to cater to the specific needs of different market segments, it has become one of the strongest fashion and luxury brands in the world. The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids.
Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxury brands. For example, China is embracing premium fashion and luxury goods at an increasing pace, and Giorgio Armani has been one of the forerunners to exploit the market potential. There are approximately around 10-13 million Chinese luxury brand customers. According to global management consultancy Bain, the personal luxury goods market in China itself is constantly growing and is worth USD 20 billion, as at end-2015. Giorgio Armani opened its Emporio Armani store next to Shanghai's historic 'The Bund' in 2004 and has been opening stores across China since then. Unlike the usual practices of branding that are normally seen in the consumer goods industry, the branding philosophy in the fashion and luxury goods industry is quite unique and personality based. Most of the famous fashion houses like Christian Dior, Yves Saint-Laurent, Gucci, Versace and many others were built on the personality of the founders. As design is the most important ingredient of fashion and luxury apparel, the individual style of these designers becomes crucial to creating and sustaining the fashion brand strategy. It is these unique designs and patterns that reflect the personality of their creator that gives an identity to the brand and helps to differentiate it from the crowd. The Giorgio Armani fashion house, like many other fashion houses, has been built primarily on the unique personality and identity of Giorgio Armani himself. The brand takes on the identity of the founder through the designs created.
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Armani is a brand of high-end fashion for men women and kids offering sophisticated styles under such names as Emporio Armani EA7 and Armani Jeans. The company also sells bags shoes and accessories under the same names as well as the Giorgio Armani name.
A lot of collectors consider the weight and durability of their watch to be a sign of quality. They're not wrong, these things are important, but they don't tell the whole story of the watch.
Emporio Armani watches are undeniably a wonderful fashion accessory. Some have components that are Swiss-made, so you can do your homework and ensure you're buying the best quality you can find within the brand.
It's definitely style over substance here. If you're OK with that, then you'll be able to peruse the collections and marvel at the sheer beauty on offer.
The brand does work with the Fossil Group and the jury's out on whether or not this adds or detracts from the quality. Fossil aims to make price-accessible watches that are as high-quality as possible. Many companies trust Fossil because of this commitment. Producing something poor quality would only tarnish this great reputation.
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