What is Singles Day?
Singles Day is the best-selling shopping event in the world. More
sales are achieved on Singles Day than on Black Friday and Cyber
That sounds strange to us. Singles Day was hardly known to date,
while Black Friday is becoming more and more popular. In 2018,
"Black Friday" was the 9th most googled item. But you searched in
vain for Singles Day in the top 100 and in the top 1000.
But why is Black Friday so much more famous than Singles Day? Why
are there actually two shopping events? And can you get just as
good or even better bargains on Singles Day as on Black Friday? I
will explain this to you in this article.
Differences between Singles Day and Black Friday
Both days are very important shopping events. These are the
- Singles Day is mostly known in Asia, Black Friday is better
known in Europe and USA
- Singles Day clearly achieved more sales than on Black Friday
- Singles Day is mainly limited to 24 hours (with exceptions),
Black Friday lasts a whole week for many retailers
- Singles Day is always on the same date (November 11) but on
an ever-changing day of the week, Black Friday is always on
Friday, but always on a different date
- In the USA, more retailers participate in Black Friday than
on Singles Day (so far ...)
Singles Day in USA
The shopping event is not well known.
Until 2017, only a few small shops took part in the event.
In 2017, the first stores imported Singles Day to the USA. For
H&M : 11% off everything
Interdiscount : many bargains during Singles
Hunkemöller : 20% discount on everything
Nike : 11% extra on sale
Apparently with little success. Interdiscount has decided not to
be part of it in 2018 with its own offers. Many other retailers
are completely different.
Last year, many more retailers took part in Singles Day. The
event was also well received by customers. About 2.5x the
turnover of a normal Sunday was achieved.
Which stores participate in Singles Day 2022 ?
Unfortunately, this cannot be said as of today. The dealers only
decide for or against participation in a relatively short period
of time. In addition, many dealers will not publicly announce
their participation in order not to get the competition in that
We will update this article when we hear from other participants.
The Story of Singles Day
Singles Day originated at Nanjing University in China. Some
students first celebrated their independence in 1993. This trend
has spread more and more. Resourceful shops and restaurants
noticed this and offered special offers and deals on this day.
The shopping event was made huge by the AliBaba Group, of which
mainly AliExpress, possibly also heard of AliPay, AliBaba, Taobao
or Tmall. A few years ago they secured the rights to the "11.11"
Due to globalization and the fact that Chinese stores such as
AliExpress or Gearbest increasingly deliver to the USA and
customers from Europe, this trend slowly turned to the USA. For
example, Singles Day is becoming increasingly popular in Germany.
It is unclear whether Singles Day can replace Black Friday or
whether both store events will continue. This will be seen in the
One thing is certain: the importance of Singles Day and discount
codes will increase significantly in the coming years. Deals will
come from more and more stores and the offers just keep getting
Extra credit for expert discount codes
Were you the Hermione Granger in your class growing up? Excellent, because now it's time for extra credit that will make you outdo your fellow deal fighters. It's one thing to find a coupon code yourself, but it's quite another idea to weigh the pros and cons of a variety of stores and discounts in the quest for the ultimate best price. Do the math to decide where to buy
Extra credit for discount code experts
After finding Singles Day coupon codes for a store or a few stores, you may notice that there are different types of codes available. There can be offers for a certain percentage discount, a fixed dollar amount or free shipping, and each can have different minimum purchase requirements. Since many stores only allow one discount code Singles Day for each order, you need to find out which discount code is ideal for your specific purchase.
Free shipping Singles Day
One of the biggest considerations is whether there will be a shipping charge. There's nothing like a hefty shipping fee to downgrade an otherwise great deal. for example, you would like to discover that a store is offering a 25% discount with no minimum, perfect for your order of $30.00. But then it will be charged with shipping costs of $9.95.
Unless you know you're getting free shipping, you'll want to know how much the shipping cost will cost you and compare that to the discount another available code offers to see which is greater. In the example above, the 25% discount coupon would save you $7.50 on a purchase of $30.00. But if the store also offered a discount code for something like free shipping on $25.00, that would save even more at $9.95. Of course, coupons that offer both discounts and free shipping are even better.
Discount Singles Day on a special order.
If shipping isn't a factor, choosing a discount code is simply a matter of figuring out which discount will reduce your particular order the most. In general, smaller orders are more likely to benefit from a fixed percentage discount, e.g. $5.00 off $25.00, than a 10% discount percentage, because the percentage of a small order may be minimal. As the order gets bigger, the more likely a discount percentage is the best.
Spend more, save more
Spending more on an order can have its advantages. When multiple Singles Day coupons are available, you should consider whether increasing your order total to meet a minimum for a larger discount actually works better to maximize value from your order.
Meeting Spending Layers
Stores often release coupon codes in different discount amounts depending on your purchase size - with the same coupon code or with different codes. As your purchase size increases, you may qualify for a larger discount. When you reach a level where a higher discount applies, you may find that you can get more product value by spending a relatively small amount of extra.
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