Design is more focused on the look of a website, and development is how it functions. Some may specialize in one or the other and not necessarily both. Website design is creating the overall look, feel and layout of the website. This effort includes selecting a theme, customizing the theme by making color choices, adding images, choosing text fonts and creating content. The goals of a WordPress website designer are to make an aesthetically pleasing, rapidly loading and responsive website. Website design includes creating an easy-to-use, intuitive, graphical user interface (GUI) that your website visitors will appreciate. Website development includes all the work needed to build the site, beyond the basic design, and ensure it works properly. Examples of advanced development can include back-end features, such as e-commerce functions and cloud integrations. Make sure you find a WordPress website designer who provides the exact services you need (or who does both design and development, as we do here at WP Tangerine).
Not every WordPress website designer can help with search engine optimization (SEO) efforts. SEO is a specialty area that makes websites better at ranking higher on a search engine results page. The SEO techniques considered to be the best practices are constantly changing due to the adjustments being made in the search engines' algorithms. The algorithm is the set of rules used by the search engines to rank web pages higher or lower. An SEO expert needs to track your website's pages and monitor the ranking for important keywords. If changes to the algorithms cause a sudden negative impact, your SEO expert should make the proper adjustments. Your average WordPress website designer typically does not offer this expertise. If you are not sure about the current status of your website, start with a free expert website analysis.
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