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What is Toluna?

Toluna is a community website that specializes in giving you a voice online! Tell the world's leading providers of products and services what you think and earn money by taking surveys. Your opinion has a direct impact on how companies market, distribute and advertise services and products. You can also share your thoughts with the polls and opinions directly on Toluna. Let other people know what you're thinking and find out if you're thinking the same way. You can also find polls and opinions on Toluna on your personal blog or website. Every service offered on the site is free and you will earn points for participating in most of the Toluna activities.

How does Toluna work?

Being active on Toluna will earn you a number of points depending on how valuable your work is to the company.

For example, you can fill out a survey or complete your profile. There are also points for registering with Toluna for the first time.

What is a survey?

Surveys are created by the clients, who are mostly market research agencies, branded PR agencies, and public organizations. Most of the surveys last between 15 and 20 minutes and your participation will be rewarded based on the question. The aim of the surveys is to collect opinions on a wide range of topics: products, services, media, society, lifestyle, politics, etc.

Every survey starts with a few questions to make sure you are part of the target demographic. Some surveys require a very specific type of people to meet certain criteria. Sometimes it only takes a few questions to find out if you are eligible for a survey and sometimes it takes a little longer.

The mission is to have all information up to date. Customers make marketing decisions based on the surveys, so strict quality controls must be in place to ensure you are eligible for a survey. The questions at the beginning of the voting may sound repeated, but are necessary to ensure that the survey model is complete. If you are unsuitable for a survey, your answers will not be used in the final research and will never be shared with clients. Likewise, Toluna will not use or disseminate these reactions for internal purposes at any time. You can access the surveys through Toluna or through the email invitation you received. Remember that by completing your profile surveys, you have a greater chance of being selected for certain surveys.

Answer questions easily

Answering questions is pleasantly easy. The platform is stable and easy to use. Only the label is worth mentioning. There are only three categories in the survey, namely the survey center, sponsored surveys, and profile surveys that collect personal information. Some polls are suggested in the polling center, but those who just want to overturn have to go the path to "explore".

After voting, the results can also be rated according to age and gender. That's nice and easy. In addition, notes can be written, but the function is not used very much.

The concept is only partially new

Since 2013, Toluna has been offering its services according to its own data with an almost unique concept. In fact, there are research platforms where you can answer questions and get points for a long time. However, there are usually no questions. In a simple way Toluna is a mixture of a classic survey portal, Doodle and Facebook.

Registration

Registration is quick and easy. Only a small amount of data is required, e.g. school leaving certificate, age or place of residence. The data is not checked, a PO box or double copies are not required.

The registration process only takes a few minutes. Toluna collects additional data, e.g. B. on Internet use or housing conditions, through further, voluntary and generally rewarded with points surveys.

Toluna people, opinions and polls

Sign up and get rewarded. Try products for free and share your opinions.
A high-opinion platform from France is the opinion portal Toluna with 4,000,000 members, which offers you the opportunity to test products and services free of charge. The only condition: your opinion is required. Registering on the platform is free and uncomplicated and takes about 2 minutes.
Every offer at Toluna is completely free of charge and many of the activities and promotions in which you can participate are rewarded with points, the points collected can be exchanged directly at Toluna in various ways for gift vouchers, discount options and prize draws. Register and increase your sales!

Testing products

Sign up for Toluna, redeem your voucher and fill in your points! Take part in surveys and apply for interesting product tests! You can have the test product sent straight to your home, test it extensively and then share your opinion at Toluna. This gives you the opportunity to work on new products! There are many products at Toluna: for example, several that have already been tested: Nail stickers from Maybelline, children's shampoo from Timotei, hair oil from Gliss black head, L'Oreal aftershave, eye shadow, deodorant, foot cleaner, tea powder, hair growth. Which you can test? Register now for Toluna, redeem your voucher for first points and test what is going on.

How does Toluna use the data it collects?

Toluna asks for your personal information such as your name, address, gender, birthday and employment in order to find suitable research projects for you. This information is also used for the rewards system so that your rewards are sent to the correct addresses. Other personal information that Toluna may provide you is the only way to expand the databases for global market research. Toluna does everything possible to ensure that your data is safe with them. Toluna shares data anonymously and aggregated with its customers for market research purposes and for internal customer operations.

Toluna does not use direct marketing and will never share your data with telemarketers or advertising agencies for targeting or promotional purposes.
If you have any questions about your data, please contact them at privacy@toluna.com.

The tutorial is helpful but unclear

If you are looking for information about Toluna you can find it massive on the website. There is a Discover category with entries in the Rewards Center, polls or quick quotes, a list of frequently asked questions and their answers, and a blog. But if you keep exploring you just land on the appropriate pages, there is no explanation. The FAQs are very extensive, but what is missing is a brief introduction at a glance. Above all, however, it is self-explanatory and the creation of surveys is easy.

Participation in product development through surveys

Is the new design of your favorite shower gel stupid? The packaging of your favorite biscuits is impractical? The color of the new eyeshadow is not at all? Well, if you'd asked them. Now you have the chance to participate directly in the development of such things with your opinion! Register at Toluna, collect your first points with your voucher and take part in new and interesting surveys. Your opinion is appreciated! Determine what the new packaging should look like, what design is best for you, what color would be your choice! There are points for every survey you take.

Creation and evaluation of questions

Creating questions is also easy. For example, lines for further answer options are automatically displayed when the existing ones have been exhausted. If they are released, the platform will recognize this and leave the blank line blank for the finished question.

The return is also very good, in the test there are quite a number of responses just a few minutes after the survey was published.

What are rewards

Toluna offers rewards for your opinion. You will receive rewards in the form of points that can be redeemed for all kinds of great things like gift certificates, prize money sets for big new gear, coupons for a wide range of stores like Douglas, or even cash. You will also earn points for simple activities such as registering and completing your profile surveys. Once your credit grows, you can decide what type of reward to receive and when to redeem it.

Additional features for surveys

Even a few extras are possible, for example you can choose whether multiple answers are possible or only one answer is possible. If you ask your favorite football club, you usually only have one answer, but the question "Which brands of jeans would you like to buy?" It is also possible to specify how long the question can be answered and whether the answers should be displayed in a random order or by the user. In addition, questions can also be integrated into a blog with a click of the mouse.

What are polls, ratings, and topics

Create a poll to ask a question with multiple pre-formed answers that other members can make one or more selections from. As members respond, polls, statistics and infographics are updated in real time. This is a great way to quickly answer your urgent questions. Can't choose between two options? Create a competition to compare two different things and let the community make their decision. Or if you get torn about something, give it a rating and let other members show their thumbs up or thumbs down. Would you like to start a discussion in the community? Create a topic to communicate with other members. It is really easy! Ask what you want and wait for the other members to answer.

data protection

Unlike many other websites, Toluna does not automatically ask questions on Facebook or Twitter. If you do not automatically agree to this, there is no need to fear posts on his behalf. The transmission of personal data expressly excludes Toluna. Address and age are only used for evaluating surveys, but not for sending advertising or even to addresses.

What are gifties

Gifties are a virtual scratch card that allows you to exchange a small number of points for the chance to win a wide variety of rewards. Each Giftie represents a present that you can win, if chosen at random you simply have to find out if you are a winner. The real cool thing about Gifties is that you can play with your friends too. You could be lucky winners! The winners will be selected at random through a random draw. Redeeming a gift does not guarantee that you will win the correct prize.

The choice of extras

The number of possible points varies greatly, even with small surveys you can get over 100 points. From 1,000 points you can redeem them for rewards, e.g. buy vouchers from Otto or Amazon. If you have fewer points you can enter a prize draw, only 500 points are required.