Rastah is a South Asian handcrafted urban clothing brand that aims to decontextualize and reinterpret South Asian heritage and craftsmanship. Dressing up is an academic activity, the place where Western silhouettes and traditional Eastern motifs, contemporary art and Mughal miniatures, exodus stories are brought to the fore. Dress is, like most things, political and has profound regional and global consequences. While inspiration is often transnational, each collection is imagined, sourced and created in Pakistan.
In Rastah, we can flirt with tradition but reject nostalgia. This collection is not an ode to the past, but a celebration of the complexities of the present. Working closely with artisans from some of the oldest practicing families in the country, we sustainably produce limited edition handcrafted pieces for clients around the world. Known for producing its clothes from scraps of fabric, the brand unveiled new designs influenced by the lifestyle of Pakistan's trucking industry. Featuring a selection of clothing such as jackets and sweatshirts, as well as t-shirts and oversized shirts, the line features a vibrant color palette complemented by distorted graphics and overlays. As the global fashion industry strives to minimize environmental waste and carbon emissions in the supply chain, Rastah is a promising streetwear brand committed to sustainability, supporting its local artisans in all its designs. Combining traditional influences with contemporary design, the brand aims to pioneer green practices in the South Asian fashion world.
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Based in Pakistan, Rastah shortens its supply chain by working directly with local artisans. Every item is designed, purchased and produced in Pakistan. To promote its sustainability initiative, the fledgling brand creates limited quantities of each piece, recycling the remaining fabric. It also recently launched a project to provide food for workers in Lahore, Pakistan, who did not receive a daily wage, which was able to feed 200 families in less than a week. The initiative also helped support 70 displaced members of the transgender community. Rastah's latest editorial, dubbed 'Vol. III', highlights versatile wardrobe staples such as sweatshirts, shirts and T-shirts with vivid patchwork throughout. Featured items include a hooded sweatshirt set and a sweatshirt adorned with repurposed mirror patches, as well as a hand-woven jacket.
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