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Macaron Queen: The Profit Updates in 2020

Life Before The Profit

Macaron Queen began as a tiny startup in the dessert space, with a colorful kiosk booth set up in Atlanta's Perimeter Mall. The founders of this traditional French dessert company are a mother-daughter team with mixed Iranian and European heritage - but not a lick of French between them. This disconnect between the product's cultural origins and their own ancestry doesn't necessarily mean trouble, but it certainly doesn't help their brand authenticity. Nonetheless, as Marcus finds out, their cookies are excellent.

Macarons are often called 'the impossible cookie,' notoriously difficult to get right. Macaron Queen founder Finia Jahangard perfected her own macaron recipe over the years through careful study and a couple of cooking classes in old Paris. In 2017, Finia underwent heart surgery and since then she's been struggling to maintain the business. Her daughter Nina has taken over much of the business in an effort to help her mom and keep the small-but-mighty bakery business from going under.

Marcus can see that Macaroon Queen has a strong business model on a small scale, but he thinks the business's true untapped potential lies in its scalability as a national, direct-to-consumer product. He thinks the product can be a wholesale success, too, and considers himself the right man for the job, as he's something of a 'Macaron Snob.'

Macaron Queen makes dozens of delectable macaroon flavors, including red velvet, key lime, champagne and french raspberry (to name just a few).

First Impressions

Marcus sits down with the Macaron Princess and the Macaron Queen for a taste test. After a few bites of the colorful cookies, he makes a bold assessment: 'These are the best macarons I've ever had,' he says. (And this coming from a self-professed Macaron Snob.)

A New York Minute

Catching up with Mindy in New York, the gang gets some valuable insight on how up their marketing game and really develop their brand's unique voice and style. As usual, the macaron samples are a huge hit, and the tasters from Weight Watchers can't quite believe how delicious the treats are.

On a video call with Finia (resting back home in Atlanta), the Weight Watchers team gushes over the product and tells Finia they'd love to be involved with making Macaron Queen a healthy, delicious option for their global network of clients. 'That would be my dream,' says Finia. She's clearly overjoyed, and the segment ends on a high note.

A Happy Ending for Macaron Queen

With distribution deals in progress at Intercontinental Hotels and Weight Watchers, things are looking up for Macaron Queen. Marcus and Finia let Nina have the stage in the episode's final segment, asking her what she'd like to do. She gave up her life to help her mother, and they want her to know that that option is still on the table, if she so chooses. Is she ready to go back to her former life in high-fashion? Or is she going to stick it out in the family business? 'I'm not a quitter,' she says, a remark which brings tears to her mother's eyes. 'I'm going to see this through.'

Where Are They Now? Life After The Profit

For Macaron Queen, business seems adequate, although the distribution deals alluded to in this episode of The Profit seem to have fallen through, and the retail sales they were hoping for don't seem to have materialized.

The Macaron Queen website features a user-friendly shopping interface for online ordering and free overnight shipping on orders over $175.