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Innovation at LesserEvil

For puffed snacks, which require a starch to go through our extruder, cassava root is our favorite base, since it's an easily digestible starch that doesn't cause the same inflammation that other grains cause. For sweeteners, we love organic coconut sugar and dark chocolate, and Himalayan pink is our go-to for salt. For fats, we choose organic, unrefined, extra virgin oils such as coconut, avocado, and olive. We also love grass-fed organic clarified butter (ghee). Whatever the final product is, we always begin with clean, basic building blocks to create snacks that leave people feeling good.

Another road to innovation is the inspiration we get from our own lives and experiences. Here's an example: many of us at LesserEvil have families with young kids. When we were looking for snacks to give our toddlers, we found that almost all of them were packed with ingredients such as potato starch, rice flour, and vegetable oil. It made us want to create a cleaner alternative that we'd be more excited to give our kids. That's how we came up with Lil' Puffs, our grain-free toddler snacks!

One current focus of ours when it comes to innovation is finding alternative plant-based protein sources. In creating Lil' Puffs, we discovered a great protein option was upcycled watermelon and pumpkin seeds. We plan to keep exploring the world of plant-based protein, both because we take pride in our large selection of vegan-friendly snacks, but also as a more sustainable option than animal-based proteins.

We like to push boundaries to bring our customers snacks they're excited about with unexpected ingredients that make them feel great. We love to spark delight and keep people wondering what's going to come next. Innovation doesn't just keep us at the top of our game...it makes life more fun!

Mission: Sustainable

We believe that caring for the planet is a responsibility that all of us should share. We also believe that companies are the ones who really need to step it up!

In the 21st century, sustainability has become something of a buzzword, a term many companies use to display eco-consciousness without necessarily taking actions to reflect that concern. But sustainability should be taken seriously as a vital component of the earth's health. Sustainability means meeting the needs of people today in a way that doesn't come at the expense of our needs of tomorrow by depleting the earth's natural resources. Sustainability also plays an integral role in the fight against climate change.

While individual actions, such as recycling and limiting food waste, are certainly important, the bulk of responsibility for the future health of the planet falls on large companies lessening their footprints. LesserEvil may be a small company, but we're mighty in our mission to be a leader in the world of sustainable food.

We hold ourselves to a high standard of environmental stewardship. Sustainability is not just a catchy word to us; it's something we've built into every step of our process ever since we made the decision in 2012 to stop working with co-packers and open our own factory. For us, sustainability begins at the farms we partner with, continues with energy efficiency initiatives at our factory and warehouse, and ends with packaging solutions that create less waste.