$100 Bing Ads Promo Codes ➡️ ( Bing Ads Coupon Codes) April 2024

About Bing Ads Coupon Codes

What are the advantages of advertising on Bing?

One of the reasons that show why using Bing Ads is its versatility, since it allows the entrepreneur to import a campaign carried out on Google Adwords into Bing Ads itself. Another advantage of this platform is the reduced number of competitors, that is, there are still a low number of companies that make ads on Bing, this fact allows the advertiser a high conversion rate and, thus, your ad can get more clicks and views.

It also has a low cost per click, thus denoting a higher return on investment in digital marketing. In addition, some people opt for different ways of searching the internet in order to expand demand. In this case, Bing Ads is a good alternative for this audience.

What are the disadvantages of Bing Ads?

Despite the advantages that Bing Ads offers for a company's digital strategy, it also has some small negative points. One of these aspects is the fact that it is still present in a few countries. In this case, it is worth noting that important markets in Latin America, such as Mexico, Brazil, Argentina and Chile appear on Bing. On the other hand, those markets considered to be of lesser importance, such as Uruguay, for example, are not included in the scope of Bing Ads. This is an obstacle that may not be satisfactory for a company that wants long-range ads.

Therefore, the reasons that justify why using Bing Ads can be very useful for the realization of an efficient digital strategy, since it can benefit and bring evident improvements to your company's campaign. To improve your promotion, download our free e-book 'Complete Guide to Sponsored Links' and increase your sales over the internet!

Bing stole 5% of Google's search share

With a single Bing ad buy, you can reach 162 million unique searchers using Microsoft and Yahoo sites (including Yahoo Search, Bing, and partners), which account for 30% of total search engine share and over 6 billion searches a month. (comScore Core Search, January 2012). From June 2011 to June 2012, Bing stole 5% of Google's search share. (Experian Hitwise).

Bids on Bing

Bids on Bing tend to be lower, and the competition for keywords is lower. (Hubspot). Local, travel, shopping and health related searches account for 30-40% of total search queries. Sessions in these four areas on Bing are often longer and more complex, so Bing might be worth exploring if you run a business in one of these verticals. (Microsoft). Searchers on Microsoft and Yahoo sites are likely to spend 21.5% more than the average web searcher, and 0.76% more than Google searchers in the U.S. (comScore Core Search, August 2011).

In July 2012, Bing reported a 12% increase in advertising revenue. (Search Engine Land). Worldwide, paid search click-through rates on Google and Bing have been neck in neck. Average worldwide CTR on Bing in Q1 of 2011 was 2.5%, compared to Google's 2.9%. However, in 2010, Bing's average CTR was higher than Google's, at 2.8% to Google's 2.5%. (eMarketer). Bing and Yahoo ads allow you to use 40 characters in your title. By contrast Google ad titles have a character limit of 25. (Hubspot). Bing shows more ads at the top of the page (above the organic results) than Google for most searches.

You only have to spend $500 a month

That means advertisers have a greater chance of winning one of those coveted top spots. (WordStream). Bing offers better support for small advertisers than Google. You have to spend more than $500,000 a year on AdWords to earn a dedicated account rep. You only have to spend $500 a month to talk to a Bing rep for free through the Quick Launch program. (Entrepreneur). Knowing your search engine demographics can help you better achieve better targeting in your search campaigns. Bing users are 58% female. Google's user base, by contrast, is only 45% female. (Slingshot SEO). adCenter used to allow advertisers to target ads by age and gender, but Microsoft quietly removed this feature in July 2012, claiming the information was often inaccurate. (SEO Roundtable).

Import AdWords campaigns

You can import your AdWords campaigns directly into your Bing Ads (adCenter) account. (Search Engine Watch). Microsoft's free Ad Intelligence keyword tool is an Excel plug-in that you can use to post new keywords directly to your Bing account. (Search Engine Watch). Bing offers IP Exclusions, which allow you to block your ads from showing on specific IP addresses or ranges. (Bing Ads Support). Bing's quality score reporting is more comprehensive and transparent than Google's. You can even create a historic quality score report that allows you to identify specific dates that changes took place. (PPC Hero). In Google, you can use Google only or Google and search partners. Bing Ads, on the other hand, allows you to target search partners only. (PPC Hero). Bing also offers a Negative Keywords Conflict Report, so you can find out if any of your negatives conflict with keywords you're bidding on (one of those cases where your best intentions could hurt your results).

Bing Ads Support

Half of clicks for the most popular car sale related keywords come from ads in position 1. CTR is highest in position 1, but costs per click are actually the lowest. (Bing Ads internal data, July 2012). An analysis of travel keywords of Bing Ads advertisers showed that long-tail keywords performed best. The highest click-through rates (CTR) are consistently found on keyword terms with four or more words, often including a destination and an offer such as 'Hawaii all inclusive vacation packages.' On average, 4-word keyword phrases had a CTR of 5.83% compared to 1.71% on one-word terms and 1.95% on 2-word terms. (Bing Ads internal data). One advertiser found that his bounce rate for Bing-generated traffic is 8% lower than the site's overall bounce rate.

Microsoft Research Library

While AdWords usually wins in the B2C world, B2B campaigns can often drive more traffic and achieve higher ROI in Bing versus Google. (As always, your mileage may vary.) (Search Engine Watch). By leveraging the 'Rich Ad' format in Yahoo (similar to AdWords ad extensions) on exact match keywords, advertisers average a 30-35% CTR and a 40-50% higher CTR when compared to a standard text ad. (Internal Yahoo and Microsoft Data). Bing offers 'Share of Voice' metrics that show you not only your impression share but where you're losing share of voice, including impression share lost to budget, lost to rank, lost to bid, lost to landing page relevance and lost to keyword relevance. (Search Engine Land). Bing recently increased its website exclusion limits from 500 to 2000, enabling better targeting and quality control. (Bing Ads Blog).