Our mission is to make you better. In 1996, Kevin Plank, a 23-year-old student at the University of Maryland, captain of the football team, transformed an idea that was born on the field into a new industry that permanently changed the way athletes dress. In his playing days, Plank hated having to change his sweat-filled cotton T-shirts twice a day. Knowing that he simply needed something better, he decided to create a solution. It all started with the simple goal of making a top quality t-shirt. A compression shirt that gives support and keeps sweat from the skin instead of absorbing it. A T-shirt that worked together with the body, regulating the temperature, boosting the muscles and increasing performance. Under Armor is a brand of Underdogs.
You didn't read it wrong, underdogs really. Dark horse is one that nobody believes in, nobody bets on. But he wins. He doesn't count on luck and doesn't believe in gift. He wins because he is disciplined, determined and sweats for it. It needs no exposure, merit or applause, it needs the result. The Brazilian is famous for his warrior spirit, race and persistence. And that is what most motivated the AU to come to Brazil. Now, we want to be together with the Brazilians. Through our technology and innovation, we want to transform these warriors into high-performance athletes. Turn them into legitimate Underdogs. Under Armor also supports athletes looking to excel. We have a partnership with FEMAMA (Brazilian Federation of Philanthropic Institutions to Support Breast Health), which operates nationally in the fight against breast cancer. The Power in Pink® product line is made for women who use sport in their fight against the disease, and we will support them by directing part of the revenue of this line to the institution. So, will you face it?
Under Armour offer customers a unique opportunity to shop from the leader in performance apparel, footwear and accessories. Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following segments: North America, EMEA, Asia-Pacific, Latin America, and Connected Fitness. The North America segment comprises of U.S. and Canada. The Connected Fitness segment offers digital fitness subscriptions, along with digital advertising through its MapMyFitness, MyFitnessPal, and Endomondo. applications. The company was founded by Kevin A. Plank in 1996 and is headquartered in Baltimore, MD.
FOUNDED IN 1996
OUR MISSION IS CLEAR:
UNDER ARMOR DOES YOU BETTER.
We started with a shirt that gave athletes a unique advantage and ended up completely changing the way athletes dress. Today, innovation is in our DNA and is the key to the brand's vision: Inspiring you with performance solutions that you never knew you needed but that you can't imagine living without.
ROLL THE BAR TO EXPLORE
KEVIN PLANK
Fullback and captain of the special teams of the 1994 University of Maryland football team, two years before founding Under Armor.
OUR STORY HAS ALWAYS BEEN HARD WORK, WILL, AND DETERMINATION TO FIND THE WAY.
EST. 1996 THE 90'S THE 2000'S THE YEARS 2010 THE FUTURE
1996
EVERYTHING BEGAN WITH A SIMPLE IDEA:
MAKING A BETTER T-SHIRT
PROTOTYPE 0037
'A CURTINHA'
She was soft. It was glued to the body.
Most importantly, it absorbed sweat faster than any other.
2002
2398
WE HAVE TO PROTECT THIS HOUSE.
We made a call: "will you protect this house?" THE RESPONSE CAME IN LOUDSOME: 'I WILL'.
ATHLETES FROM ALL OVER THE WORLD NOW HAVE A NEW WAR CRY.
2005
UA TECH ™
WE DECLARE WAR ON THE
FAVORITE FABRIC FROM EVERYONE: COTTON.
And we present everyone's new favorite performance fabric: UA TECH ™.
Developed to look like cotton, but to function as Under Armor.
2006
CLICK-CLICK
IT IS OFFICIAL: OUR ATHLETES CAN NOW DRESS FROM THE HEAD TO THE FEET.
2011
MOTHER NATURE CREATED. WE IMPROVE.®
Here's the explanation: Charged Cotton® is a unique fabric, made with a mixture of hydrophobic and hydrophilic fibers, that is: fibers that like water and fibers that hate water. The result is a revolutionary fabric, which absorbs sweat from your skin and takes it quickly to the surface, where it evaporates faster. Much faster than ordinary cotton.
You're welcome.
STEVE SMITH
WR
The water flows out.
It is breathable, almost weightless and keeps you dry. Now you have no excuse to stay inside.
TOM BRADY
QB
2013
COLDGEAR® INFRARED
STAY HOT FOR MORE TIME.
It is the best thermal insulation system ever created by us. The lightweight, thermally conductive lining absorbs and retains your body heat so you stay warm longer ... without extra weight or hassle.
2014
THIS IS WHAT FAST FEELS LIKE ™
And if there is any doubt: WE ARE A FOOTWEAR COMPANY. We started with the first performance clothes for athletes in the world, and went back to that point to create the first running shoes ever made in a clothing factory.
2015
The brand that changed the way athletes dress creates the largest Connected Fitness platform in the world.
LOG IN. INSPIRE. IMPROVE.
RACHEL SCHNEIDER
Miler
2017
RECOVER. WIN. BE READY AGAIN.
INSPIRED BY TOM BRADY'S TRAINING ROUTINE, WE HAVE CREATED AN ADVANCED SLEEPING PRODUCT SYSTEM THAT HELPS THE BODY RECOVER WHILE YOU RELAX.
The secret is in a lightweight bioceranic tissue that absorbs natural heat and reflects infrared energy back to the skin to help the body recover faster and provide better sleep. With this you enjoy your rest time better than ever.
2018
LIFTS YOU UP
WE HAVE A SINGLE PURPOSE:
CHALLENGE GRAVITY.
YOU HAVE NEVER EXPERIENCED A DAMPING LIKE THIS.
ZERO GRAVITY SENSATION + ENERGY RETURN
We didn't want gravity to hold you back. With that, we create an innovative super soft foam and wrap it with the Energy Web compression mesh. Not only is it soft enough to absorb the impact, it also returns energy and makes you float. We call it UA HOVR because it gives you the feeling of zero gravity.
Under Armor 1 X 0 Gravity.
MISSION STATEMENT
Under Armour's mission is TO MAKE ALL ATHLETES BETTER THROUGH PASSION, DESIGN AND THE RELENTLESS PURSUIT OF INNOVATION.
SCHOOL PROJECT INFORMATION
Under Armour appreciates your enthusiasm in selecting us as the subject of your studies. All public information on Under Armour can be found on our business website: www.uabiz.com or on our investor relations website: http://investor.underarmour.com. This public information includes our annual report and other Securities and Exchange Commission filings. Any additional information might be proprietary in nature and thus not available to share. We appreciate your understanding as we continue to Protect This House™!
LATEST NEWS
Please visit www.uabiz.com for news about Under Armour.
HOW TO BECOME AN UNDER ARMOUR® MODEL
From time to time, Under Armour seeks models for its online and print catalogs, as well as for product fashion shows. Some models are sought through local casting calls and others through local talent agencies. Please contact your local talent agency or continue to check our website for information as it becomes available.
HOW UNDER ARMOUR® BEGAN
Under Armour® started with a simple plan to make a superior T-shirt; a shirt that provided compression and wicked perspiration off your skin rather than absorb it; a shirt that worked with your body to regulate temperature and enhance performance. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour® is the originator of performance apparel and gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear®to stay cool, dry & light, ColdGear® to stay warm, dry & light, and AllSeasonGear® to stay dry, light & comfortable.
UNDER ARMOUR'S EXECUTIVE TEAM
Please visit www.uabiz.com for information about our leadership team.
UNDER ARMOUR'S CORPORATE RESPONSIBILITY POLICY
Please visit www.uabiz.com for information on Under Armour's Corporate Responsibility policy.
INVESTOR INFORMATION
WHERE CAN I FIND THE LATEST INVESTOR RELATIONS NEWS?
Please visit www.uabiz.com for the latest Under Armour investor relations news.
INTERESTED IN BECOMING AN UNDER ARMOUR RETAILER?
Please send an e-mail to [email protected] who will forward your application to one of the sales representatives responsible.
MEDIA RELATIONS
WHERE CAN I FIND THE LATEST UA NEWS?
Please visit www.uabiz.com for the latest news about Under Armour.
MEDIA CONTACT INFORMATION
Please contact us at [email protected].
SPONSORSHIPS
HOW DO I GET UA TO SPONSOR MY TEAM OR EVENT?
If you are interested in Under Armour® sponsorship, please call our Consumer Relations line at 00800.8276.6871, Monday - Friday from 8am - 4pm CET/CEST.
UA IN THE COMMUNITY
HOW IS UNDER ARMOUR® INVOLVED IN THE COMMUNITY?
Please visit www.uabiz.com and click on "Community & Sponsorships" to read about Under Armour's commitment to community outreach.
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Right now, there are Coupons codes and 8 offers available for Under Armour:
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Get up to 70% off select sweatpants at Under Armour
Save up to 59% on select UA HOVR shoes at Under Armour
Enjoy up to 50% off boys' outlet apparel & footwear at Under Armour
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