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How to Use Social Media for Small Business

Whether you’re launching a new product or starting a company from scratch, you need to tell the world about it. Entrepreneurs often wear many hats, but the prospect of setting up and running the marketing department for a small business is a daunting task. 

But there’s good news! Regardless of your product or service, social media marketing is a proven way to help drive brand awareness.

Small Business Marketing

Digital marketing is essential to the success of any small business. And there’s no better place to start than on social media. Whether you’re using influencers to help drive brand awareness, or just looking to make your LinkedIn page look more polished, we’re here to help you get started. 

That’s why we’re proud to announce the launch of our first eBook, Social Media For Small Business. We’ve pulled together everything small business owners need to set up social media accounts to promote their brand and compiled it into this handy guide.

The first step in any entrepreneurial journey is creating a product or identifying an unfulfilled need in the market. But once you’ve launched your business, you need to spread the word about it. That’s where social media marketing comes in. It’s a great way to help drive brand awareness with your target audience. By applying the social media design principles outlined in this eBook, you can start to grow your business online. 

How to Market Your Small Business Online

In this eBook you’ll find practical social media tips that will help you get set up on all major platforms, and promote your business in style. You’ll learn how to do everything from creating watermarks and logos to cropping and adding text to images. If you work with social video content, we’ll show you how to prepare it for professional cross-platform use. Even if you just need help creating the perfect profile pic for your accounts, you’ll find everything you need to know here. 

Starting a business is hard, but we’ve got you covered on the marketing and creative design side. That’s why Social Media For Small Business is available free of charge. Just fill out the form and we’ll deliver the eBook to your email inbox. 

Take the next step in your entrepreneurial journey by learning the basics of social media for small business. By offering simple and actionable advice on brand building, including how to market yourself online and publicize sales, this eBook will be invaluable for social marketing newbies. 

Get Started Marketing Your Brand Online

If you’ve already taken the brave leap to start a business, you can easily master social media marketing. Promise. You’re only a few clicks away from equipping yourself with the tools to show that your business means business.

It’s time to realize your brand’s potential. Get the eBook now and take your business to a whole new level with a polished social presence. 

Etsy Thumbnail: Image Sizes, Examples, and How to Create Your Own 

Whether you’re a vintage goods aficionado or you make crafts worthy of sharing with the world, you’re probably familiar with the popular e-commerce platform that is Etsy. And, whichever of these categories you fall into, we’d venture to guess you’re pretty concerned with aesthetics. Having the right images, especially Etsy thumbnails, can make or break the success of your online shop. 

Think about how much time you spend making your products, then consider how much heart you put into your Etsy images, thumbnails, and overall shop aesthetic. Creating a coherent scheme that keeps your Etsy store looking great as a whole will make your shop more attractive to potential customers. 

What is an Etsy thumbnail?

An Etsy thumbnail is the first photo that shows in your shop listing. Think of Etsy thumbnails as an essential part of your marketing, since they’re the first image that potential customers see in search results and your home page. Any additional branding elements you add to your thumbnails can help Etsy images stand out from the crowd in search. 

It doesn’t matter what you sell. All products look their best when you put some effort into displaying them well with high-quality images. So, give customers a good first impression of your page by having thumbnails that are the correct size.  

Why is it Important to Create a Thumbnail?

As on any platform, low-quality or incorrectly cropped images can create a sense of confusion, even mistrust. This rings especially true if you have a premium product or are working in a very competitive market. Put your brand’s best foot forward by displaying your handiwork in the most visually-appealing way possible and leveraging this thumbnail space to get users’ attention. This will help keep them on your page (not to mention, click through to buy products).  

What is the Best Size for an Etsy Thumbnail?

The correct Etsy thumbnail size is 570 x 456 pixels, or a 5:4 aspect ratio. Remember that it is always a good idea to use the recommended sizing of any image for social and e-commerce sites, as the wrong size photo can result in unwanted cropping or poor quality.

Some like to go as big as 2500 x 2000 pixels. Just be sure to keep your thumbnail image file size under 1MB to decrease load time on your page.

What is the Best Format for Etsy Images?

The aspect ratio of Etsy thumbnail photos is 5:4. What does that mean? Simply put: your Etsy image needs to be slightly rectangular. If you’re not sure if your image is the correct size, you can easily resize it in Picsart. 

What are Other Photo Sizes in Etsy?

While this post focuses on Etsy thumbnail size, there are some other important image parameters to keep in mind for your Etsy shop. We cover everything you need to know for the right Etsy banner size and ideas in another article. 

Bookmark this page before you start designing your online shop to make sure all of your images are all the correct size.  

• Etsy banner size (aka the Big Shop Banner): 1920 x 480 or 1600 × 400 pixels

• Etsy cover photo size: 1200 x 300 pixels minimum, 3360 x 840 recommended

• Etsy shop banner size: 1200 x 300 pixels

If you’re making a collage, consider the number of photos in your banner. The Etsy collage banner sizes are: 600 x 300 pixels (2 images); 400 x 300 pixels (3 images); and 300 x 300 pixels (4 images).

What Makes a Good Etsy Thumbnail?

Now that you know what’s the best size for an Etsy thumbnail, it’s time to consider what they should actually look like. Consider the below when searching for new thumbnail ideas. 

• Good lighting 
• Sharp details 
• Details that can be appreciated in a small form 
• Colors that align well with the rest of your page theme
• Legible text (if the image contains it) 
• Contrast 
• High-quality photo/image 
• Simplicity (this is a small space, so don’t pack it with visual elements) 
• Circle cropped images that help you zoom in on specific details
• Props that help support themes or product attributes

How to Make an Etsy Thumbnail with Picsart

Ready to get the right images for your Etsy shop? Here’s how to nail your thumbnail every time with Picsart. We’ll first show you the steps to make an Etsy thumbnail via the Picsart app and then show how to make a supporting Etsy shop cover photo using templates on web. The process is similar on both, but this way you can see how to make a variety of Etsy images across both mobile and desktop editors.

1) Open the Picsart mobile app and press the plus sign (+) at the bottom of the page to start a new edit. Scroll down and select Create New under Drawings and select white for a blank canvas. Alternatively, you can also select a textured background or draw on a photo.

Here you can also select your canvas size. Type in the Etsy thumbnail size: 570 x 456. 

2) Now it’s time to select a background image. Tap on Add Photo and select your favorite.

3) Tap on Text in the Editor toolbar and type in your text. Select the check arrow in the upper corner when done adding the text. Here you can also change the font face, size, color, shadow and more.

4) Select Stickers in the Editor toolbar, then search for and add relevant stickers that support your thumbnail image. If you have free shipping or a special sale, this is a great place to add them in.

When done creating your custom Etsy shop thumbnail, select the downward arrow to save it to y our phone. Here you can select the image format too.

How to Make an Etsy Cover Photo with Picsart

Here’s how to make a cover photo using a variety of Etsy templates in Picsart Web Tools. You can take a similar approach as outlined above to design your own Etsy cover photo from scratch in web tools as well.

1) Open the Picsart Web Editor. Pick your canvas size under the Designing For section. Select Custom Size, and enter 1200 x 300 pixels into the respective height and width fields of the pop-up menu.  

Pro tip: There are tons of ready-made templates for Etsy shops. Just click on Templates in the left Editor panel and search for Etsy cover from the All Templates drop-down menu on the left-hand side of the screen. 

2) To edit the Etsy template, just click on various elements in the layers tabs on the right panel. You can change the text by clicking on the text box and tying in your own copy. You can also change the font face by clicking on the Font tool in the top panel and searching for a new font. 

3) Don’t forget to further customize your Etsy template by adding Stickers. Simply click on the Stickers icon in the Editor panel on the left and search for something that compliments your shop aesthetic. Here, we went with yellow tape to match the yellow font. Once the sticker is on the canvas, you can stretch, shrink, or move it as needed. 

Pro tip: Think about your page as a whole as you design. The goal is to have thumbnails that look good next to one another and a cover photo that ties your whole shop experience together. So, whatever type of design you decide on, make sure it feels cohesive. Try not to change colors, fonts, or other elements from one photo to the next unless these elements complement each other well in the end. Also, let the photos of your product shine. There is no need to pack thumbnails with unnecessary elements, and this will just make your page look busy.  

6) When you’re finished with your Etsy cover photo, click on Export in the upper right-hand corner of the screen and download your image. Now, you’re ready to share your new Etsy photos with the world.