Bright Cellars uses a propriety algorithm that matches you, the wine-drinker-to-be, with wine recommendations based off of a 'taste palate quiz. Every month, they send out a new box of wine that their algorithm determines you'll enjoy based off your quiz results…and the feedback you provide after your first box. Hence the Pandora bit. Their main goal is to move a novice wine drinker from mass-produced wines like Yellowtail or Barefoot to something more niche, like 'hidden gems from small vineyards from all over the world, including Italy, Spain, Portugal, and South America. Bright Cellars is out to democratize wine and wine discovery, and is doing so leveraging big data and algorithms.
Algorithms are meant to replace the boring, tedious work and give us humans the space to be strategic and creative. So where can an algorithm that tries to automate wine selection fit in? The tasting notes of the wine world are infamous for their multitudinous nature, and for how ridiculous they sound. One glass of wine can be described as smelling like any or all of the following: raspberry, blackberry, boysenberry, cranberry, black cherry, briar…the list goes on. Raspberry can really mean fresh, dried, or even raspberry jam. Sometimes these adjective leave the conventional world of edible items: tar, wet cement, garden hose, petroleum. So, the selection algorithm Bright Cellars uses has an incredibly rich selection of 'data' points in this array of wine descriptors, which when a normal human has to think about can be quite overwhelming.
When you come for the first time in a wine shop, the good vintner asks you what kind of wine you are searching for, what is your taste, what you want to pair it with, how much you want to spend. He or she talks with you, understanding what bottle you'd buy, if you are interested to well known wines or you like to do experiments. Tell me who you are and I sell you the right wine. Your answers help the wine seller to show you the right bottle. Bright Cellars is a tech wine startup does the same thing, just using an algorithm. Their users pay a monthly subscriber, effaceable at any time and without purchase restrictions. When they subscribe it, the platform ask some questions about wine and favourite food to know consumer preferences. Thanks answers, Bright Cellars display you four different bottles every month they are based on your preferences, bottles change, so satisfy the wine lover taste. It's the same way as Netflix or Spotify work, asking your favourite genre and suggesting a different movie or song. Very simple, really working.
Yau and his co-founder Joe Laurendi were both 25 years old and living in Boston after meeting as undergraduates at the Massachusettes Institute of Technology when the idea for Bright Cellars formed.
"When we would have friends over, we would know how to make a cocktail but have no idea how to pick wine," said Yau, now 30. "I was the person who ordered the second-cheapest wine on the menu." Yau was curious about wine and wanted to understand it. He enrolled in courses at Boston University to learn about wine but knew that wasn't for everyone.
The pair started to discuss a subscription service that could help people learn about different types of wine and discover what appeals most to them."Wine shouldn't be less approachable than craft beer," he said.
Yau is a music and art expert, Laurendi is a mathematician and a programmer; their difference is, in their words, the important thing of the Bright Cellars algorithm.
They moved themselves from Boston to Milwaukee starting from the Gener8tor accelerator, funding them with 70,000$. With these money they hired their first three people.
We see ourselves as this big experiment in finding out what people actually like. And on many occasions it's not what they think they like, and on many occasions it's not necessarily what the older demographic wine drinker likes.
Since it's founding it 2015, the core business for Bright Cellars has not changed, showing consumer demand for the service. Bright Cellars declined to release revenue and customer numbers. Milwaukee-based wine subscription service Bright Cellars raises $2.8 million in financing
In May 2018, Bright Cellars said it had more than 22,000 members. Yau said it is more than that now. "Established wine companies when we started probably thought of us as a novelty -This isn't going to replace how people buy or learn about wine," he said. "We want to build a market-leading company that changes the way people buy and experience wine. That's the bigger picture. Wine is a product, but we're selling an experience - you're going to try something unique you wouldn't pick up off the shelf."
The wine bottles BrightCellars suggests aren't choose among most famous ones, but are labels less known, from little wineries. So, prices are kept low, offering to customers some wines they couldn't find in the offline channels.
Wine buying is daunting for most people, whether it's online or off a menu or in an aisle filled with so many brands that it's hard not to buy the same products time after time, just to stay sane.
Therein lies the opportunity for Bright Cellars, a nearly four-year-old, 40-person Milwaukee, Wis.-based startup that sells wines directly to consumers on a subscription basis. Other monthly wine clubs have been at things longer, sending out award-winning wines, or hand-selected wines, or small-batch wines paired with craft meats and artisanal cheeses. But Bright Cellars is trying to educate members about which wine they might like, so they can figure out these decisions for themselves.
More interesting, to us: Bright Cellars is also quietly building a portfolio of its own wines based on member feedback, even while Bright Cellars doesn't use its own label. In short, it's going the way of wine giants like Gallo and Constellation and creating a number of different brands with the help of different suppliers. (Gallo, for example, owns Alamos and Barefoot Cellars, among roughly two dozen other brands. Constellation owns Cooper & Thief and Clos du Bois, among others.)
Bright Cellars requires each customer to take its 'taste palate quiz', which compares 18 attributes to your preferences and leverages a proprietary algorithm to recommend wines. The quiz has a variety of questions, including which type of chocolate you prefer, how you take your tea, and how adventurous you are with dining. After submitting, Bright Cellars displays a selection of wine recommendations, personalized for you, including Bright Points personalized rating. Preferences can be refined after consuming the wine-just as you'd give a thumbs up or down to a song in Pandora.
Taking a step back, the company starts to appear more ambitious than might seem based on its website, which immediately invites users to take a quiz aimed at discerning their particular taste profile. Think questions like: Do you like milk chocolate or dark or are you a Reese's type of person? Do you like your tea with lemonade and ice, or hot served with a lemon slice?
The Tasting Board is the monthly cheese club that matches you with cheese that you'll love.Take your taste palate survey to see your personalized matches.
Cheeses selected by the Tasting Board are among the highest-awarded cheeses in the world. Enjoy your tastings generously - the best things in life are meant to be shared. If you're matched with a cheese you don't love, contact your Cheese Concierge who will help you select a free replacement cheese in your next month's experience!
The Taste Points algorithm scores each cheese by comparing 11 attributes to your preferences, matching you with the best experience in your monthly cheese subscription.
Why wine? Like many other people, they were buying wines with little information beyond familiarity, price, label design, or ratings. They decided that a company that helped people discover and learn about new wines would meet a need.
'Millennials are ready for this,' says Yau. 'Nearly all of our new members learned about us through social media or bloggers. I think we can do for wine what craft beer has done for the beer industry. We can help wine drinkers discover and learn about the world of wine. Bright Cellars is the fun, interactive way to experience new wine.'
And how does the technical end work? 'Bright Cellars works like Pandora Radio,' he says. 'After each shipment, our members can rate and review their wines. We use that information to power our machine-learning algorithm and get even closer matches over time. At the same time we are collecting a lot of data about consumer preferences and wine in general.'
Online shopping has become increasingly popular in Australia, with many retailers offering a wide range of products at competitive prices. One way that shoppers can save even more money when shopping online is by using coupons and promo codes. For example, check out our CCL Computers Promo Codes or INTERMIX Promo Codes, they have daily new offers and coupon codes.
Coupons are discounts from Bright Cellars can be applied to a purchase in the form of a code, which can be entered at checkout. Promo codes are similar to coupons, but they are typically offered as part of a promotional campaign and may have a limited time period in which they can be used.
There are a variety of ways to find Bright Cellars coupons and promo codes for online stores in Australia. Some retailers will offer them directly on their website or through their email newsletter. Social media platforms, such as Facebook and Instagram, are also a great place to find coupons and promo codes, as many retailers use these platforms to promote their products and sales.
When using a coupon or promo code, it is important to read the fine print and make sure that the code is still valid and can be applied to the products you are purchasing. Some coupons may have exclusions or restrictions, such as a minimum purchase amount or a specific product category.
Using coupons and promo codes at Bright Cellars can help shoppers save money on their online purchases. By taking the time to find and use these discounts, shoppers can stretch their budgets further and get the most value out of their online shopping experience.
In conclusion, Coupons and Bright Cellars Promo codes are the best way to save money when shopping online in Australia. These discounts can be found on retailers' websites, social media platforms, and online coupon websites. It is important to read the fine print and make sure that the code is still valid and can be applied to the products you are purchasing. It is a great way to stretch your budget and get the most out of your online shopping experience. At the list on top of this page, you'll see all the offers, coupons, coupon codes and discounts currently available at Bright Cellars. Easy, right? This listing was last updated on 24 April 2024.
A coupon code from Bright Cellars is an alphanumeric code that you used to get the discount on your order. These Coupon Codes are also called coupon code, promotional code, discount code, promo code or coupon. Webshops from around the world use these types of codes to give discount to their customers on certain products or orders.
An action code or promotional code from Bright Cellars Can be used in two ways. The first way is by simply clicking on "SHOW CODE", copy the code and paste it into the shopping cart of the webshop. The other way is by clicking on 'VIEW OFFER', you will then be redirected directly to the webshop and the discount will be applied automatically.
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Right now, there are Coupons codes and 2 offers available for Bright Cellars:
Up to 20% OFF + free shipping for subscribers at Bright Cellars
Up to 15% OFF + free shipping to non subscribers at Bright Cellars
Lately we've discovered a new discount code from Bright Cellars every 30 days. Over the last 90 days we've found new coupons from Bright Cellars.
The best discount we've found is a code for 20%. Bright Cellars shoppers save an average of 14 times at checkout.
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Yes! Right now on Kuponation.com, you can find coupons for Bright Cellars that are verified and working. Bright Cellars coupons and vouchers found on Kuponation.com have been used 14 times equalling lots of savings!